ART DIRECTION
From branding and packaging to menus and editorial layouts, I provide creative direction for food and lifestyle brands that want to show up with intention. Each project reflects a cohesive visual strategy—rooted in storytelling, refined in the details.
As a former creative director for our quarterly magazine, I played a key role in directing the team and overseeing the planning, photography, and layout of the printed piece. With my expertise, we ensured that our publication shone with captivating visuals and engaging design.
As a former creative director for our quarterly magazine, I played a key role in directing the team and overseeing the planning, photography, and layout of the printed piece. With my expertise, we ensured that our publication shone with captivating visuals and engaging design.
As a former creative director for our quarterly magazine, I played a key role in directing the team and overseeing the planning, photography, and layout of the printed piece. With my expertise, we ensured that our publication shone with captivating visuals and engaging design.
I art directed the rebranding of Wild Poppy Market, overseeing everything from the logo and signage to menus and in-store materials. The result was a warm, cohesive identity that reflected their values and connected with their community.
I art directed the rebranding of Wild Poppy Market, overseeing everything from the logo and signage to menus and in-store materials. The result was a warm, cohesive identity that reflected their values and connected with their community.
Menus are more than a list—they're a key part of your brand experience. I design clear, well-structured menus that reflect your visual identity and enhance the way customers engage with your offerings, whether in print or on screen.
Menus are more than a list—they're a key part of your brand experience. I design clear, well-structured menus that reflect your visual identity and enhance the way customers engage with your offerings, whether in print or on screen.
Menus are more than a list—they're a key part of your brand experience. I design clear, well-structured menus that reflect your visual identity and enhance the way customers engage with your offerings, whether in print or on screen.
New look. Same great coffee.
I led the packaging redesign for Salt Spring Coffee—from art direction through to final production. The refreshed look features improved legibility, west coast-inspired textures, and thoughtful design details. I prepared all print-ready files for overseas manufacturing, ensuring a smooth transition from concept to shelf.
New look. Same great coffee.
I led the packaging redesign for Salt Spring Coffee—from art direction through to final production. The refreshed look features improved legibility, west coast-inspired textures, and thoughtful design details. I prepared all print-ready files for overseas manufacturing, ensuring a smooth transition from concept to shelf.
New look. Same great coffee.
I led the packaging redesign for Salt Spring Coffee—from art direction through to final production. The refreshed look features improved legibility, west coast-inspired textures, and thoughtful design details. I prepared all print-ready files for overseas manufacturing, ensuring a smooth transition from concept to shelf.