I’ve been a long-time fan of French Press Roasters — from their welcoming cafés to their incredible coffee and food. But behind the scenes, owner Jeremy Perkins was running the entire marketing engine himself. With a growing business and multiple locations, it was time for a change.
That’s when I stepped in to support strategy, content, and execution — turning admiration into collaboration.
A photo I took of Jeremy for the Island Eats Cookbook in 2021
The Challenge
French Press already had a loyal following and strong product, but their marketing needed consistency and strategy. Without dedicated support, social media updates were sporadic, the website needed attention, and there was no email newsletter to connect with their community.
In short: great coffee, but an under-leveraged brand presence.
The Approach
Over three months as Marketing Manager + Content Creator, I focused on:
Instagram grid BEFORE + AFTER
Social Media Refresh → consistent posting, visuals aligned with their brand, and community engagement.
Website Updates → streamlining pages, updating photography, and making the online experience match their in-café quality.
E-Newsletter Launch → building direct customer connection, with stories, product features, and promotions.
The Results
The impact was immediate:
Website + social channels refreshed and aligned.
Newsletter launched and growing with engaged readers.
Online sales quadrupled in July — the strongest month yet.
Momentum is building, and French Press now has a marketing rhythm that reflects the quality of their coffee and community.
Working with French Press has been a reminder of why I do what I do: helping food and beverage brands connect with their community and grow through smart, strategic storytelling.
👉 If your brand is ready for that kind of momentum, let’s talk.